Privacy Policy

Last updated: 25 October 2026

1. Introduction

The Mayfair Charts ("we", "us", or "our") respects your privacy and is committed to protecting your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy explains how we collect, use, and safeguard your information when you visit our website themayfaircharts.com ("the Site").

2. Data Controller

The Mayfair Charts is the data controller responsible for your personal data.

3. Information We Collect

3.1 Information You Provide Directly

• Name and email address (via contact form or newsletter signup)
• Any additional information you choose to include in your message

3.2 Automatically Collected Information

• IP address and approximate geographic location
• Browser type and version
• Pages visited and time spent on the Site
• Referring website or source
• Device type and operating system

4. How We Use Your Data

• To respond to your enquiries submitted via our contact form
• To send The Mayfair Charts Brief (only if you have opted in)
• To process and deliver products you purchase
• To improve our website, content, and user experience
• To comply with legal obligations

5. Legal Basis for Processing (UK GDPR)

• Consent: Newsletter subscriptions and marketing communications
• Contractual necessity: Processing orders and delivering purchased products
• Legitimate interests: Responding to enquiries, website analytics, and security

6. Data Sharing

We do not sell your personal data. We may share your data with trusted service providers (e.g., email delivery, payment processing) who process data on our instructions and only for the purposes specified. All such providers are bound by data protection agreements.

7. Data Retention

We retain your personal data only as long as necessary: newsletter data is kept while you remain subscribed; contact form data is retained for up to 2 years; analytics data is aggregated and anonymised.

8. Your Rights Under UK GDPR

• Right of access: Request a copy of your personal data
• Right to rectification: Correct inaccurate data
• Right to erasure: Request deletion of your data
• Right to restrict processing: Limit how we use your data
• Right to data portability: Receive your data in a machine-readable format
• Right to withdraw consent: Withdraw at any time (e.g., unsubscribe from newsletter)
• Right to complain: Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, write to us using our contact form.

9. Cookies

This Site may use essential cookies for functionality and analytics cookies to understand how visitors interact with the Site. See our Cookie Policy for full details.

10. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no internet-based transmission is 100% secure.

11. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

12. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with a revised date. Material changes will be communicated via email if possible.

13. Contact

For any privacy-related enquiries, contact us using our contact form.